When people start to create the status of an "expert" or plan a strategy for promoting themselves, creating a personal brand, there is a lot of doubt.
Someone thinks that he does not need it at all, but somebody is afraid to start this process, he is complicated, then you need to work on yourself. And work a lot. But if you overpower yourself, then you can improve in your career, life and increase your value as a professional in the labor market, gain credibility in the professional community.
I develop the personal brand "on a turn-key basis", interacting with the client on all painful issues. Often the most difficult, with what these heroic, in my opinion, people cope
- is their fears. Many people cope with it, but someone passes the barrier when working on their shortcomings after years.
Remember two important points: 1.
You should find a strong mentor to create a personal brand, if you decide to enter a new, more successful level of work. 2.
You should be ready to fight against yourself: fears, laziness, a thousand reasons not to do or say, "Oh, I cannot today", "I have a meeting, I do not have time"...
Believe in yourself and find those who can believe in you when even YOU cannot already! A strong personal brand. Do you really need it?
People-brands - are power. Now is the time of real leaders with conscious positioning. How much effort you will make to create an image, packaging, impressions, etc., as much
, and maybe more, you will get at the output. Do you understand the paradox? We sometimes want something, but we do not need it. Let's tell who does not need: -
those who want to be an expert, receive a stable/good income, invitations as a speaker for events, sometimes be the heroes of the thematic media, and this is enough for him. You need to reach this status and support it. You should not go to Everest, if you are not ready. You have to take your top and keep it
those who are satisfied with the current situation of career affairs andthey just needed in hype of media
, social networks; -
for those who do not know point A and are not exactly ready to say about point B; -
those who are frightened of the question: will you work in your niche at least 5 years and do not plan to throw everything in half the way
those who are not ready to waste time. Without you and your efforts there will be nothing; -
those who just want to, because it is the trend today. You must decide consciously for yourself, should you really spend so many hours creating a name? -
for those who risk "breaking themselves" already starting or not ready to "step over the past." Are you already afraid, that those who know from childhood how you grew up, will talk about you? Afraid of what they say about you? Well, I'm sorry, people with an ideal past do not exist. BUT! You can overcome everything! The main thing is to strive for this, to take the right steps; -
those who are morally fatigued and simply does not "ripe". Again, the choice to create a personal brand - it must be a truly conscious decision (and nothing else!).
Have you already read and understood that you are stronger than your fears and overcome any obstacles on the way? Are you ready to take the risk of small ones so that they start to recognize you and talk about you? Are you planning to leave behind you the story that you created step by step by yourself?
Let's create a personal brand so that when you mention your name people are proud of knowing him and getting to know you, as an authoritative person and professional in their business!
Let's start with a business card?
Have you already written it? Well, then we'll talk a little more about who else should be worried about the personal brand
. Why do I need a personal brand: 9 good reasons. 1/
You need in it for raising your check for goods/services in the market and the total cost of you as a professional. 2/
You will satisfy your ego, ambition. 3/
You will become famous in the right business circles. 4/
You will acquire the status of a media person. The media will write about you, and the organizers of the targeted events will invite you to speak. 5/
Your audience will know who you are.It is increasing of loyalty
You will create your own image and packaging, and will not wait until someone creates it for you. 7/
You will discover career opportunities and be able to receive a promotion or additional bonuses. 8/
You will have more customers and there will be a choice. You can work with those who you are more impressed. 9/
You will live consciously. Whole. Building a personal brand
, you will help yourself to solve many difficulties in work and life. Elmira Isyanova
Благодарю за помощь с переводом Школу английского языка "EnglishDom